Promotions and loyalty program in OzSauda.kz: sales with calculation

First the goal, then the size of the proposal

A promotion can help introduce the audience to a new category, bring back customers, or increase the convenience of purchasing products together. If the task is not defined, the seller risks simply reducing the price of something that would have been purchased anyway without an additional incentive.

Before launching, formulate the expected action and acceptable costs. It is useful to determine the range, timing and audience of the offer. This will make it easier to compare the result with costs and normal demand, especially if sales depend on the season.

Marketing tools OzSauda.kz

onstore describes segments based on customer history and behavior, promotional codes, bonuses, special offers and automatic communication scenarios. These capabilities relate to general order and customer information.

The required mechanics should be clarified in the chosen configuration: how the conditions are set, where the offer is visible to the client and what channels are used for communication. For the first test, it is better to choose a simple scenario that the team can explain to the buyer without lengthy instructions.

Why is a personal offer more useful than a general discount race?

Different customers need different reasons to return. One person cares about a suitable set, another wants a new arrival in a familiar category, and a third wants convenient ordering. Purchase history helps not to reduce all communication to the same discount for the entire catalog.

In your own store, you build an offer around your brand and service. In a general marketplace, it may be more difficult for a seller to stand out without changing the price. The direct channel creates space for other arguments to be tested, but their effectiveness must be measured.

How to calculate the result of a campaign

Compare income from completed orders with the cost of discounts, bonuses, communications and attraction. Revenue growth alone does not prove the value of a stock. It is important to consider returns and purchases that would have occurred without the additional offer.

onstory provides assessment of the results of marketing campaigns and sales analytics. For a complete financial calculation, supplement the reports with cost and external expenses. The absence of a platform commission on orders is useful for planning, but does not compensate for an obviously unfavorable discount.

First loyalty scenario for a store

Choose a small audience with a clear need and one sentence. Agree on the terms with the operator and check the design on the website. After the campaign is complete, decide what is worth repeating and what should be changed.

• Define the goal and criterion for a successful result.
• Select a segment and a suitable assortment.
• Check the terms of the promotional code or bonus mechanics.
• Compare completed orders with total campaign costs.