Sales analytics in OzSauda.kz: what to look at besides revenue

Why is one total turnover not enough?

Two months with the same revenue can have very different results. One has more repeat customers and quickly completed orders, while the other has more expensive acquisitions and post-assembly corrections. Without details, it is difficult to understand what exactly needs to be changed.

It is useful to connect numbers with actions: what goods are purchased, where orders are delayed, how often cancellations occur. The report then becomes the basis for a decision, rather than just a summary. Before expanding advertising, it is worth checking whether the existing process can cope with the current load.

What reports does OzSauda.kz describe?

Analytics capabilities of onstore include revenue and order quantity, popular products and categories, processing and delivery metrics. General information helps you look at the store as a whole and compare demand with the quality of purchases.

If the solution requires special cuts or exchanges with the internal system, discuss them in the demo and through the Common API. The standard report should not be considered in advance as full-fledged management accounting: cost, taxes and other external expenses must be taken into account separately.

Check the product and channel within the same period

To compare your store with a marketplace, select the same assortment and comparable conditions. Consider completed purchases, seller discounts, returns, and acquisition costs. If some of the accruals appear later than the sale, wait for the data necessary for a correct assessment.

A weak performance for a particular product does not mean that the entire channel is unprofitable. Sometimes it is enough to change the packaging, delivery terms or promotional offer. Assortment analysis helps distinguish a systemic problem from an individual unsuccessful item.

How to turn observation into action

If orders remain pending for confirmation for a long time, check the operator load and task distribution rules. If customers choose a product but often cancel the purchase after confirming delivery, reconsider the promises on the display. Each indicator is useful along with the context of the process.

onstory links order stages and team work, so changes can be discussed in a common language. First, choose one improvement hypothesis, then compare the before and after results. The simultaneous changes in prices, advertising and delivery make it difficult to understand the reasons.

A small set of indicators for regular checking

Start with reports that the team can actually influence. The frequency of control depends on the scale and seasonality of the business. Supplement platform data with actual costs so that growth in orders does not hide the deterioration of the economy.

• Number of placed and completed orders.
• Revenue and demand by product and category.
• Processing and delivery times, reasons for deviations.
• Income after expenses by product and sales channel.