Direct sales from the manufacturer through the online store OzSauda.kz

Why does a manufacturer need his own showcase?

Material, technology, manufacturing details and recommendations for use often explain the value better than a short product name. On its website, the manufacturer can reveal these features and help the buyer choose the appropriate solution.

In general marketplace results, a product is compared with many alternatives, where the first impression may be determined by price. If promotion requires constant discounts, part of the advantage of in-house production is lost. The direct channel allows you to check sales based on the brand and detailed product presentation.

What does OzSauda.kz provide for launching

In onstore you can create an online store on your domain and customize pages using a visual designer. The catalog, filters and product cards help organize the assortment. Branded colors and meaningful materials support manufacturer recognition.

Orders, clients and service stages are combined in a common account. The platform allows you to connect payments, delivery and accounting tools. Non-standard processes can be discussed through the Common API, having previously assessed the requirements and scope of work.

Align sales with production capabilities

It is important for a manufacturer to distinguish between a finished product and an offering that requires manufacturing. Buyer must understand availability and pickup conditions prior to checkout. Custom orders, pre-orders and special picking rules must be checked separately in your configuration.

Statuses and responsibilities in onstore help connect maintenance with the work of the team. It is useful to bring the actual order path to the demonstration: from product selection to packaging. This makes it easier to determine which steps are supported as standard and where additional customization is needed.

How to evaluate benefits without inflated expectations

Waiving the intermediary commission does not in itself mean an increase in profits. The manufacturer undertakes to attract, consult and fulfill retail orders. These costs need to be compared with the costs of the existing channel, taking into account the size of the purchase and the work of the team.

onstore declares sales without platform commission on orders. To calculate the direct channel, add tariff, payment services, packaging, logistics and advertising. Separately, evaluate the benefits of repeat purchases and feedback: they help develop the range based on real customer requests.

Where to start direct sales

Choose a clear ruler that is easy to store, pack and ship. Prepare meaningful cards and test a small volume of orders. Scale the channel after verifying demand and the team's ability to deliver the promised service.

• Describe the difference between the product and its characteristics.
• Share the available range and special scenarios.
• Check the entire retail order path.
• Compare the result with existing sales channels.