How to move from dependence on the marketplace to your own store

Step 1. Figure out what exactly you are not happy with

The reason may vary: little income after expenses, dependence on one source of orders, or difficulty demonstrating the value of the brand. Every task needs its own plan. First, identify products for which you can reliably compare sales and costs.

If the marketplace brings positive results, you can save it as one of the channels. The purpose of your own store is to create an additional point of sale and improve business management. The decision on further distribution of the assortment is best made after testing the hypothesis.

Step 2: Prepare your own showcase

In onstore you can create an online store on your domain and customize the design using the visual designer. Start with a limited selection, high-quality photos, and clear cards. Check whether the buyer has enough information to make an independent choice.

Select the composition of the modules according to the actual order path. The website could be the first step, and Android and iOS apps could be the next step. The "How it works" page shows the general logic for launching and processing a purchase.

Step 3: Connect payment, team and delivery

The order must go through the entire route, and not stop after registration. onstore contains statuses, employee roles, client history, payment and logistics options. Determine who is responsible for confirming, assembling and transferring the purchase.

If necessary, discuss integration with the accounting system and external delivery. Complex processes require separate verification. Before attracting customers, conduct a test of successful payment, order clarification, cancellation, and post-delivery contact so that the team understands their actions.

Step 4. Check attraction and financial results

Your own store does not automatically receive an audience. Prepare a clear source of first visitors: existing awareness, local promotion, meaningful content or an advertising campaign. Each option should be evaluated along with the costs and number of purchases completed.

onstore does not take a platform commission on orders, but the calculation includes tariff, advertising, payments, delivery and service. Compare the same assortment and comparable period. Separately, look at repeat requests: they show whether customers are forming a habit of returning to your brand.

Step 5: Scale the Proven Scenario

Expand product range, territory and tools after the pilot has demonstrated consistent order fulfillment. If the result is still weak, find the reason: the offer, the cost of attraction or the organization of the service. An additional module is useful when it solves an identified problem.

• Record the input costs and output of the existing channel.
• Launch a small prepared directory on your own domain.
• Conduct test and first real orders.
• Compare quality, costs and repeat purchases before expanding.